I am proud to be associated with Shel Horowitz, ethical marketing expert, and his Principled Profit programme of marketing that puts people first. Everything on Shel's site, in his newsletters and articles applies to what I am trying to achieve with WiderWorldBusiness - earning an honest living off the internet with integrity and respect for other individuals, societies and cultures.
I came across Shel when searching for like-minded sites to make sure that WiderWorldBusiness was not going to be targeting a market with no competitors, or should I say, co-operators! One of the first things I have done is sign "The Ethics Pledge" which means committing to doing business ethically to succeed without dishonesty, greed or unethical practices. Use the link below to do likewise.
Sign The Ethics Pledge
Shel has written many articles and books on ethical business and marketing and his "Principled Profit" became an Amazon bestseller. I have a sample of the book in PDF format which you are invited to download here for free from our free resources page.
He also has a blog at http://principledprofit.blogspot.com/
Best regards
Kevin
Ethical Optimist
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